Before purchasing a new car it is important to be aware of the pricing on the vehicle. There are many things to consider and many variables that determine the price and understanding exactly what they are will help you to make a well-informed, wise decision.

When shopping for a new car there are two important figures that you must recognize- The MSRP or the Manufacturer’s Suggested Retail Price and the dealer invoice price. The MSRP is the price that the manufacturer sets for the vehicle and is the recommended price for the dealer to sell the vehicle at. The dealer invoice is normally set lower than this price. Continue reading →